It is very conceivable that in the near future, every legal practice will have an Internet presence. Consequently, all practices with websites will be competing for the business of Internet users who now rely on search engines to find reputable law firms within their communities.
A low ranking in the search engines—or no ranking at all—can be detrimental to your legal practice. Research indicates that businesses of all kinds that have achieved higher search engine rankings are considered front runners in their areas of expertise. If your competitors have higher rankings than your firm, it’s possible that you are losing credibility in the eyes of potential clients.
As a principal or partner in a law firm, you have developed a reputation within the communities you serve. With the ever-expanding number of Internet users searching for legal representation online, SEO is no longer an option; it is an undeniable advantage.
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