Email advertising has become very common these days. With the increasing use of the Internet by all types of people, marketers are realizing the advantages of capturing people’s attention through their inboxes. Email advertising is cheap, fast and very efficient.
There are plenty of companies on the Internet that will provide lists for bulk email advertising to clients needing them. Prices vary, depending upon how large a list is purchased. One can convey enough information in a cleverly worded email to catch the attention of potential customers. The email will include a link to the advertiser's web page so the reader can see exactly what is available. Banner advertising on the website is another means of getting the attention of potential customers. Banners can be colorful, and have clever wording that will be remembered.
Targeted email advertising is currently the most productive way to generate new leads in the business world. The Internet offers so much information and is commonly used in households and businesses. Email is a great communication tool because you can contact the customer directly, yet the method is less personal, so customers feel more comfortable.
At that time, email marketing were used to be the best internet marketing and advertising method. The conversion rate of email marketing was outstanding. There were no spam filter and almost all of the email ads could settle in the inbox of the users. But like all other things, this opportunity was abused by abusers and spammers and email service providers decided to use spam filters to prevent spam and unsolicited emails. Email users became skeptical about the emails they received and didn’t open most of the emails from un-known sender. So email advertising lost its value and effect little by little.
Friday, October 24, 2008
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