Monday, January 7, 2008

1 Demographics

Demographic information provides an in depth profile of your potential customer. There are two ways to acquire demographic information, and two separate motives for each method.

Acquire data from consumer data mining companies such as MarketShare Online ? Acquire data from your existing customer base

You should also acquire as much demographic data as possible from your existing customer base and mailing list. Even when you possess the resources to pay for this information you should still query your own customers.

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