What is Internet Marketing Terminology

The terminology for social marketing has not stabilized. You’ll see it called social media marketing, social network marketing, marketing to the social Web, and even conversational marketing. To keep it simple, we just call it social marketing.

• Search Marketing — also called Search Engine Marketing (SEM) — means making sure that your website has better, more authoritative targeted content than your online competitors.
• Social Marketing - means a long-term commitment to establishing and nurturing mutually-beneficial online relationships that will help you improve your products and services, strengthen your reputation, and drive traffic to your site that you may otherwise have to concede to your competitors.